To match their notable owners, pets are now being dressed with big brand-name clothing, belonging to such labels as Gucci, Prada and LV.
Of course, such big brand pet clothes fetch high prices. For example, a Gucci gown for a cat is sold for over 4,000 yuan.
In a fashion shop specializing in luxury dog ornaments in Milan, Italy, the least expensive goods are priced at 30,000 euros.
Business warmed up for the capital's pet beauticians with the arrival of the summer sun as owners rushed to sign up for treatments to make their furry friends look their best during the hot season.
Liu Yi was among those who stampeded for the animal spas, paying 1,000 yuan to have the ears of his two-year-old teddy dog dyed pink.
The 20-something businessman said the attention it brought him was well worth the effort.
"I want to make my dog pretty. Whenever I walk her on the street, passers-by stop and say wow when they see her, especially children," he said.
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