Twist in a story: Ex-manager turns successful entrepreneur
Zhou Shuyu, an entrepreneur fascinated by the taste of her hometown, has made handmade twists popular online with sales of 2 million yuan ($302,238) within six months in Ninghai county, Ningbo city, East China's Zhejiang province.
Zhou, who used to work in a listed company at management level in Hangzhou, returned home last year and by chance had some handmade twists, a kind of local food in Ninghai, which were especially crisp and tasty.
With strong business sensibility, Zhou identified it a good opportunity and was confident about the market potential of this product.
She then quit her job and started her own business of selling handmade twists by finding the best handmade twists manufacturing company in her hometown.
Zhou is aware of her image whenever she appears in public and promotes the twists brand by herself.
A big box of handmade twists can be sold as high as 25 yuan each and she can sell boxes worth tens of thousands yuan a day during festivals.
As Zhou Shuyu and her twists brand become popular online, the twists have become famous as"Wanghong Twists" or "cyber celebrity twists”.
