Feeding the fashionistas: Gucci turns to fine dining

You can now have Gucci pasta as you shop for your luxury brand-name bag.

The Italian fashion house opened a 50-seat restaurant, Gucci Osteria, in Florence on Tuesday where three-Michelin-star chef Massimo Bottura will serve up high-end dishes.

From haute couture to haute cuisine. The Gucci restaurant is sited behind the walls of the 14-century Palazzo della Mercanzia building, overlooking the city's most famous square, Piazza della Signoria.

Visitors can treat themselves to the likes of Parmigiano Reggiano tortellini, Peruvian-inspired tostadas, pork belly buns and mushroom risotto for 20-30 euros per dish.

The Italian fashion house, owned by Kering, is not the only luxury company to foray into food; LVMH announced late last year it would open a second branch of its gourmet grocer La Grande Epicerie in Paris, days before Tiffany's & Co opened its Blue Box Cafe in New York.