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Masterchef picks licensing agency for China

By Xu Fan | chinadaily.com.cn | Updated: 2018-01-15 15:24
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Masterchef, a hit competitive cooking show which has aired in more than 200 countries and regions. [Photo provided to China Daily]

The show, initially run by the BBC in early 1990s, has grown in popularity across the world over recent decades.

It has aired in more than 200 countries and is produced locally by more than 50 countries and regions, including Australia and the United States.

The Endemol Shine Group, the producer of Masterchef, signed the licensing deal on Jan 8.

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