Youku.com Inc's website, displayed on a computer screen. The company said second-quarter revenue will increase by between 125 percent and 135 percent compared with the same period last year. [Photo/China Daily]

The online-video site plans a stock sale and a rise in advertising rates

HONG KONG - Youku.com Inc, owner of China's biggest online-video site, said it will review possible acquisitions as the company plans to sell new stock to fund expansion.

"As we see the increasing flow of capital from the public and private markets into the online-video sector, we want to ensure we have clear leadership on all fronts," Chief Executive Officer Victor Koo said in a conference call on Friday.

Potential acquisitions would come amid expected industry consolidation, Koo said. "We will look at those opportunities on a very prudent basis as they come."

Related readings:  Self-made films: Youku's new way of luring Ads  Youku.com prices IPO above range - underwriter  Youku seeks $169 million from IPO  Youku, Tudou said to list on Nasdaq in early 2011

Youku will offer new stock to boost its capital about six months after raising $233.3 million from its initial public offering in New York.

The Beijing-based company is increasing advertising sales, as more than 200 million Chinese Internet users view videos on its website. Its shares have more than quadrupled in US trading since their debut in December.

"You are going to see an increase in both the number of advertisers and the average revenue for each advertiser," Koo said.

As much as $600 million of Youku stock may be offered in the proposed sale, according to a registration document the company filed with the US Securities and Exchange Commission after the close of trading on Thursday. Koo declined to specify how much the company will raise from the stock sale.

Youku's American depositary receipts rose 3.8 percent to $57.60 in New York trading on Thursday before the stock offer filing. The company's share price at the time of the IPO was $12.80.

On Thursday, Youku reported that its first-quarter net loss shrank to 46.9 million yuan ($7.2 million) from 51.2 million yuan a year earlier. Revenue more than doubled to 128 million yuan from 48.6 million yuan.

Second-quarter revenue will increase by between 125 percent and 135 percent compared with last year, Youku said.

Goldman Sachs Group Inc will manage Youku's proposed stock offering.

Bloomberg News