Chinese enterprise to build "micro-movie" production base
Updated: 2012-04-26 17:36
(Xinhua)
|
|||||||||
BEIJING - A Chinese cultural enterprise has announced the founding of the "Shang8 Film Industry Park," vowing to build it into China's first base for the production of "micro movies."
The park will strive to nurture young filmmakers and support the growth of Chinese companies working in this medium, which involves films shot over a short period of time and lasting only a few minutes or less, mostly completed on extremely small budgets.
It will also serve as a platform for original films from new-generation producers, said the Shang8 Culture Group on Wednesday at the ongoing 2nd Beijing International Film Festival.
Shang8 is a Beijing-based cultural creativity complex specializing in providing cultural, artistic and advertising services. It owns eight industrial parks concerning creative design, advertising and new media.
The Shang8 Film Industry Park will integrate all sectors of filmmaking including investment and plotting, script writing, production, promotion and distribution, said He Yang, the facility's planner and manager.
The park will set up "workshops for young filmmakers," "new director introductions" and other projects to promote the rise of new filmmakers and the micro-movie industry, according to He.
Amid China's booming film industry, micro movies have been on the rise as a burgeoning independent art form that can be downloaded and viewed on various new media players like iPads and smartphones.
A micro movie named "Old Boys" available from Youku, China's version of YouTube, was watched 39.87 million times in 2010. Nine other such shorts on Youku also received more than 60 million viewers in total in the year.
Local director Chen Li said micro movies have helped many ordinary people accomplish their "film dreams."
- Relief reaches isolated village
- Rainfall poses new threats to quake-hit region
- Funerals begin for Boston bombing victims
- Quake takeaway from China's Air Force
- Obama celebrates young inventors at science fair
- Earth Day marked around the world
- Volunteer team helping students find sense of normalcy
- Ethnic groups quick to join rescue efforts
Most Viewed
Editor's Picks
Supplies pour into isolated villages |
All-out efforts to save lives |
American abroad |
Industry savior: Big boys' toys |
New commissioner
|
Liaoning: China's oceangoing giant |
Today's Top News
Health new priority for quake zone
Xi meets US top military officer
Japan's boats driven out of Diaoyu
China mulls online shopping legislation
Bird flu death toll rises to 22
Putin appoints new ambassador to China
Japanese ships blocked from Diaoyu Islands
Inspired by Guan, more Chinese pick up golf
US Weekly
Beyond Yao
|
Money power |