Top 8 foreign sports stars endorsing Chinese brands
Updated: 2016-07-26 06:54
By Zhu Lingqing(chinadaily.com.cn)
Retired National Basketball Association (NBA) legend Kobe Bryant’s endorsement of Ele.me, a Chinese online food ordering and delivery app, was announced by the company on July 12.
A video advertisement featuring Kobe playing ping-pong has gone viral on China’s social media.
It is not the first time Chinese companies have employed foreign sports stars to promote their brands. Here is a list of foreign sports stars endorsing Chinese brands.
Ele.me’s poster featuring Kobe (L) and Chinese comedian Wang Zulan advertises the online food ordering and delivery company’s slogan of "arrive on time, get rebate if delayed". [Photo provided to China Daily]
Kobe Bryant & Ele.me
Time: July 12, 2016