KFC gives fast food digital face
Alipay's facial recognition payment solution is seen at KFC's concept restaurant KPRO in Hangzhou, Zhejiang province, Sept 1, 2017. [Photo/VCG] |
"The restaurant, featuring fresh seasonal produce and integrating some of the latest technologies, serves as a bellwether for precise customer segmentation and allows us to better connect with the younger generation," she said.
While uniforms and packaging still sport the KFC logo, the fat-laden fried chicken and fries that made it famous are nowhere to be seen. Food is complemented by freshly squeezed fruit juice, gourmet coffee, craft beer and premium low-fat ice-cream.