China
        

From Chinese Media

Advertising industry enjoys its 1st incentives

Updated: 2011-05-18 14:19

By Qiang Xiaoji (chinadaily.com.cn)

Twitter Facebook Myspace Yahoo! Linkedin Mixx

China's advertising industry is, for the first time, encouraged by the central government and will enjoy national incentives, the Shanghai Securities News reported Wednesday.

Related readings:
Advertising industry enjoys its 1st incentives China's cultural industry to develop speedily
Advertising industry enjoys its 1st incentives Cultural ministry punishes illegal music providers

Advertising creativity, planning, design and production are some of the encouraged categories in the newly released Guidance Catalogue for Industrial Restructuring 2011, said Gan Lin, vice minister of the State Administration for Industry and Commerce (SAIC). The new policy will support the development of the advertising industry, he added Tuesday.

The incentives include credit aid by financial institutions, import duty and value-added tax-free policy for related equipment, the report said.

Gan said the 12th Five-Year Plan (2011-2015) also singled out encouraging “the healthy development of the advertising industry.”

According to SAIC's statistics, China's advertising revenue hit 234 billion yuan ($35.97 billion) in 2010. The number of advertising units was 243,000, with 1.48 million employees. It accounts for 3.5 percent of the global advertising market.

Specials

The song dynasty

There are MORE THAN 300 types of Chinese operas but two POPULAR varieties are major standouts

Sino-US Dialogue

China and the US hold the third round of the Strategic and Economic Dialogue from May 9-10 in Washington.

Building communities

American architect John Portman and his company have developed more than 30 projects across China.

Refreshingly beautiful
V-Day parade
Revolutionary marriage