Olympic TV program airs

Updated: 2011-08-10 10:58

(China Daily)

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On July 27, China Network Television (CNTV) began airing London Action, a program tracking the run-up to the 2012 London Olympic Games.

Chinese actress Li Bingbing was appointed as the program's image ambassador.

CNTV will be the exclusive Internet and mobile broadcaster of the London Olympic Games on the Chinese mainland. CNTV aired 3,800 hours of footage about the Beijing Olympic Games in 2008. It was the only media to air every Olympic event.

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