Apple remains top brand, but iPhone 6s not so hot
Updated: 2016-07-05 08:22
By Ma Si(China Daily USA)
|
|||||||||
Apple Inc remains the most popular smartphone brand in China, despite its recent poor performance in its second-largest market, a new report said.
The report, released by China Mobile Communications Corp, is based on the analysis of the world's largest telecom operator's roughly 800 million subscribers. This is the first time that China Mobile opened its big data report to public.
In May, about 15 percent of China Mobile's subscribers are using iPhones, which amounts to about 120 million users. Domestic brands Xiaomi Corp and Huawei Technologies Co Ltd rank alongside Samsung Electronics Co as the second-most popular brands, with each company accounting for 9 percent of subscribers.
When it comes to the fastest-growing handset makers, smaller local rival vivo Mobile Communication Technology Co Ltd prevailed thanks to its sprawling offline-retail channels in small cities. About 14 percent of China Mobile subscribers registered in the first five months of this year are using vivo's handsets.
James Yan, research director at Counterpoint Technology Market Research, said Apple's strong performance in this report is not a contradiction of its recent declining smartphone sales in China.
"Compared with the iPhone 6 series, which was a record-breaking hit, the iPhone 6S was far less popular, so its sales as a whole declined," Yan said. "But compared with some local players, the iPhone 6S still delivers a relatively good performance."
According to Yan, the iPhone 6S had a strong start in the first several months of this year, but the demand quickly died out once the replacement cycle was finished, given that iPhone 6S only has incremental improvements to iPhone 6.
Still, Apple is the brand with the highest consumer loyalty in China. Forty-five percent of Apple users choose to buy another iPhone when they replace their old handsets, far higher than the average of 18 percent among other brands.
(China Daily USA 07/05/2016 page13)
- Iceland soccer team gets hero's welcome back home
- Power giant Hanergy shows its solar concept cars
- Murray downs Kyrgios; Serena powers into quarters
- Nanjing's Linggu temple offers best view of fireflies
- In pics: Bikes in Beijing hutongs
- World in photos: June 27- July 3
- Installation process of world's largest telescope in China
- Dam's floodway blasted to discharge water in Hubei
Most Viewed
Editor's Picks
Anti-graft campaign targets poverty relief |
Cherry blossom signal arrival of spring |
In pictures: Destroying fake and shoddy products |
China's southernmost city to plant 500,000 trees |
Cavers make rare finds in Guangxi expedition |
Cutting hair for Longtaitou Festival |
Today's Top News
Abe's blame game reveals his policies failing to get results
Ending wildlife trafficking must be policy priority in Asia
Effects of supply-side reform take time to be seen
Chinese State Councilor Yang Jiechi to meet Kerry
Chinese stocks surge on back of MSCI rumors
Liang avoids jail in shooting death
China's finance minister addresses ratings downgrade
Duke alumni visit Chinese Embassy
US Weekly
Geared to go |
The place to be |