A future in fun
Updated: 2014-10-16 09:37
By Agencies (China Daily)
|
|||||||||
Tom Williams, chairman and CEO of the Universal Parks and Resorts, at a ceremony to announce the Universal Beijing theme park in Beijing on Monday. [Photo/Agencies] |
International theme parks are eager to cash in on China's affinity for film-related attractions, the Associated Press reports.
Spider-Man could soon swing over Beijing, chasing Optimus Prime and despicable minions through a $3.3 billion Universal theme park aimed at capitalizing on China's rising middle class and growing demand for all things animated.
China has been a major booster of animated movies such as Transformers: Age of Extinction - which was partly filmed in China - and The Amazing Spider-Man 2. Brand is becoming more important to the Chinese market as its middle class pours cash into entertainment, and malls and parks across China are installing animation and cartoon-themed attractions to woo visitors, says global architecture firm AECOM. The Chinese film industry is set to overtake the US box office in the next three years, leading to more demand for Western entertainment, said Gary Goddard, founder of entertainment design firm Goddard Group in North Hollywood, California.
The rising middle and upper classes "all have money to spend and they want to spend time together with their families", he says.
The 1,000-acre Beijing park will include attractions from other Universal parks, rides that reflect China's cultural heritage, a Universal CityWalk entertainment zone and a Universal-themed resort hotel. It will be the third Universal park in Asia, joining others in Singapore and Osaka, Japan.
Comcast NBC Universal is building the property with four Chinese State-owned partners. An opening date wasn't announced.
- Li pledges stronger parliamentary exchanges with Italy
- Forbidden City art goes on display
- Photo Beijing 2014 kicked off
- Bilateral difficulties on manageable track
- All eyes on White Cane Safety Day
- Taiwan photographer depicts NYC on grand scale
- Premier Li meets director-general of UN FAO in Rome
- White House also produces harvest joy
Most Viewed
Editor's Picks
Premier Li visits Germany, Russia, Italy |
From soldiers to farmers |
10 odd regulations in Chinese schools |
Clouds of suspicion |
KMT veterans recognized |
Top 8 expenses during the National Day holiday |
Today's Top News
Premier Li sows the seeds for farming
US CEOs wish trade treaty a priority
China singled out for 'important' role in Africa's development
Obama holds Ebola meeting
Exporters lower sights for sales at Canton Fair as woes persist
'Main course' still ahead, Li says
HK leader says protests hatched for more than year
Li pledges parliamentary exchanges with Italy
US Weekly
Geared to go |
The place to be |