USA Weekly

Cover Story

Creative challenge

Foreign advertising agencies find opportunities aplenty in China's fast-changing landscape.

Looking ahead to the future

Changing landscape of advertising

Navigating the maze in China

News

'We want to be treated equally'

European companies are committed to development in China and will continue to explore new opportunities in the world's second-largest major economy, the biggest European business association said on Sept 6, while reiterating its calls for equal treatment.

IN BRIEF (Page 2)

Comment

Mixed message of global advertising

Tens of millions of Chinese and tens of millions of Americans descend into the bowels of the earth each day to ride subway trains. On their journey to and from work they will stream like massive schools of fish past large, glowing postings of advertisements attached to the walls of stairways and connecting corridors, and across the tracks from the platforms.

Migration is a two-way street with benefits for all

Business

Navigating the future

Though dark clouds are looming over the global financial landscape, Ma Weihua believes that there is still light at the end of the tunnel for enterprises that have "innovation" as their calling card.

London calling

Services hub of future

Bringing home the talent

Quotable

IN BRIEF (Page 14)

DHL in the zone with quick pick-up

Accepting Chinese debit cards pays dividends

Life

Treasures in tricolor

At the beginning of the 20th century, some workers laying out a railway in Mangshan Mountain of Luoyang, Henan province, accidentally unearthed pieces of porcelain.

Not your average tea party

People

The inner locke

When the state of Washington elected the first Chinese-American governor in history in 1996, the large Asian-American community was beside itself.

A dog's best friend

Travel

Wow! Wuhan's back

A new-look Wuhan is on the rise and getting ready to take its place back on center stage. The capital of Hubei province was a politically and economically prominent city for most of the last century because of its strategic location in Central China.

Events

Things that count

The history of ancient Chinese mathematics and its applications has been greatly stimulated in the past few decades by remarkable archaeological discoveries of texts from the pre-Qin and later periods, making it possible to study in detail mathematical materials from the time at which they were written.

Events

Last Word

China helping African consolidation

James Shikwati believes China is now helping realize Africa's founding fathers' vision of the continent after independence.

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