London kicks off fashion week with new venue - a car park

Updated: 2015-09-19 13:06

(Agencies)

Models present creations from the Molly Goddard Spring/Summer 2016 collection during London Fashion Week in London, Britain September 18, 2015. [Photo/Agencies]

The fashionistas themselves stopped traffic in the area on Friday, with passersby scrambling to get a glimpse of them.

The British Fashion Council (BFC) says about 100 million pounds ($160 million) worth of orders are placed at London Fashion Week.

"We are excited to be in Soho because it's thought of as the creative village of the West End," BFC Chief Executive Caroline Rush said.