Italian fashionwear is making steady inroads into the lucrative Chinese market.

Italian designer Camillo Bona will hold his first haute couture fashion show in the capital, at the invitation of fashion magazine Sunshine. Bona is famous for his high-end custom-made garments, whose patrons include royal wedding invitees.

Another Italian fashion sportswear label, Lotto, makes its presence felt in Theater Santuoqi's latest plays A Journey to the East and Loveless Man's Rhapsody. Lotto has already sponsored movies such as A Story of Lala's Promotion and What Women Want.