Celebrities such as actor Bill Murray and singer Huey Lewis have established a high profile at the Pebble Beach National Pro-Am but no one will command a greater share of the spotlight this week than defending champion Phil Mickelson.
Tiger Woods signalled he is likely to be a formidable force at this year's majors as he rekindled memories of his best form while building a commanding six-shot lead at the Farmers Insurance Open on Sunday.
Adidas Golf introduces a new light weight golf shoe by having golfer Brandt Snedeker fly a light weight, life size, remote control model of himself during a news conference in San Diego, California, Jan 22, 2013.
Branden Grace, who won four times last year after graduating from the European Tour's Qualifying School, will venture into uncharted territory at the Volvo Golf Champions event in South Africa starting.
American Mark Wilson took advantage of a rain-softened layout and accessible pin positions to move into a share of the lead at the weather-hit Tournament of Champions in Hawaii on Monday as the 2013 PGA Tour finally got under way.
Rory McIlroy's dominance on both sides of the Atlantic and the clearest hint yet at the exciting potential in China were the biggest storylines in what may prove to be a truly transformational golfing year in 2012.
Six days after capturing the Dubai Ladies Masters for her sixth victory of the year, Feng Shanshan insists there's no pressure on her to follow it up with a win at this weekend's Hyundai China Ladies Open.