Micron boss dies in plane crash

Updated: 2012-02-06 07:57

By Adam Satariano and Ian King (China Daily)

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Micron boss dies in plane crash

Steve Appleton (left), chief executive officer of Micron Technology Inc, with other companies' executives arriving at the White House for a meeting with United States President Barack Obama in Washington. Appleton died on Friday after an air crash. Micron Technology Inc named Mark Durcan as its new chief executive officer on Saturday. [Andrew Harrer / Bloomberg]

Durcan named as successor after Appleton killed while landing light aircraft

SAN FRANCISCO - Micron Technology Inc named Mark Durcan as its chief executive, replacing Steve Appleton, who died on Friday after crashing an experimental plane.

Durcan, 51, who had been planning to retire in August, was appointed by the board of Micron, based in Boise, Idaho, after agreeing to fill in temporarily. Robert Switz will become chairman of the board, and Mark Adams, head of sales, was named company president, Micron said in a statement.

"I have provided the board my ongoing commitment to work with the management team and continue to move the company forward," said Durcan in the statement. "We are deeply saddened by Steve's loss and will miss his hand at the helm."

Durcan, who joined Micron in 1984, had been scheduled to hand over his role as chief operating officer to Adams in August. Adams joined Micron in 2006 as part of Micron's acquisition of Lexar Media Inc. They will pick up where Appleton left off, navigating the sole United States maker of computer memory through a period of volatile price swings that left Micron unprofitable for eight of the past 14 years.

Micron's board met on Saturday following the death of Appleton, who took charge of Micron at the age of 34 and went on to become the memory-chip industry's longest-serving chief executive officer. He was 51.

Appleton was flying a private aircraft with a fixed wing and single engine when it crashed between two runways, said Patty Miller, a spokeswoman for the Boise airport. Appleton was the only fatality.

A skydiving triathlete who flew stunt planes and raced motorcycles, Appleton had been working before his death to decrease Micron's reliance on sales of the chips, which help computers process information.

Last year, Appleton was awarded the Semiconductor Industry Association's Robert N. Noyce Award, a prestigious honor named for the inventor of the integrated circuit. In the 1980s, Appleton worked with the US government as a main negotiator to help American chip companies gain access to Japanese markets.

"There is such a long list of things he did for the industry," Ray Stata, chairman of Analog Devices Inc, said in an interview. He introduced Appleton at the award ceremony last year. "He was one of those kinds of people when he decided to speak, he had wisdom and insights and thoughts that were taken seriously," Stata said.

Micron shares fell 3.1 percent to $7.70 in late trading on Friday, after having been halted at $7.95 prior to the announcement. The company has a market value of $7.85 billion.

Appleton's death follows recent management changes at the company. Micron said last month two board members, Teruaki Aoki and James W. Bagley, are departing.

Under Appleton, Micron suffered from the price fluctuations that plagued the broader memory chip industry. Micron, the last remaining US maker of dynamic random access memory, or DRAM, reported a second consecutive quarterly loss in December as weak demand for personal computers hammered chip prices.

Appleton's aircraft crashed at about 8:56 am Friday in Boise shortly after his second takeoff of the day, Zoe Keliher, a National Transportation Safety Board (NTSB) investigator, said during a news conference. His Lancair IVP aircraft first departed at 8:46 am and landed after getting 5 to 10 feet off the runway, she said.

After departing again, Appleton requested permission to land a second time. He indicated that there was a problem and said, "I'm going to taxi back in and see if I can figure it out," according to a recording of Boise airport air-traffic control conversations posted on LiveATC.net.

"I'd like to turn back in and land," he said. "Coming back in."

Soon after that, people at the control tower can be heard yelling, "Oh my God," over and over as the plane crashed.

The Lancair aircraft that Appleton was piloting when he died has a "disproportionate" number of fatal accidents, according to a US Federal Aviation Administration notice to Lancair operators on Sept 25, 2009.

A Los Angeles native, Appleton flew stunt planes as a hobby and experienced a crash in 2004. He later showed off photographs of the destroyed aircraft while regaling reporters with his account of crawling from the wreckage only to return to work the following day. The NTSB said that accident was caused by the pilot's failure to stay clear of the ground while performing acrobatic maneuvers.

Appleton also enjoyed other high-adrenaline activities, including triathlons, skydiving, kite-boarding and motorcycle racing.

"Everything Steve did was bigger than life - whether it was flying one of his planes, running the only DRAM company in the US, or the many other daredevil activities in which he engaged," former Intel Corp Chairman Craig Barrett said in a statement. "Having worked with Steve in the semiconductor industry for over two decades, I grew to respect his energy, commitment and integrity."

Bloomberg News

Micron boss dies in plane crash

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