Harman targets ad professionals

Updated: 2012-04-24 16:48

By Song Jingli (chinadaily.com.cn)

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Harman targets ad professionals

President and Country Manager of China and North East Asia of Harman International Industries Inc, David Jin, makes a speech at the opening ceremony of the Harman flagship store in Beijing on April 22, 2012.  

Audio products maker Harman International Industries Inc opened its second flagship store in Beijing Sunday, quickening its expansion in China.

The Beijing flagship store is aimed to give audiophiles opportunities to experience the "quality", "technology" and "fashion" of Harman products, according to Harman, which designs, manufactures and markets a wide range of audio and infotainment products for the automotive, consumer and professional markets.

Harman will invite advertising practitioners or potential ones to join seminars and participate in interactive activities, as the company believes that ad professionals, as a segment of the consumer goods market, are always at the forefront of consumption.

To help consumers differentiate real products from fake ones, Harman launched JBL products with singer Liu Huan's signature on Sunday. Only those with Liu's signature are real and can enjoy after-sale service, according to an official from the company.

Since the beginning of 2010, the company has set an aim to earn $1 billion over five years, said Dinesh C. Paliwal, Harman's chairman, according to previous media reports.