Cloud pleaser

Updated: 2012-08-31 08:45

By Lin Jing and Su Zhou (China Daily)

  Print Mail Large Medium  Small 分享按钮 0

Cloud pleaser

A display promoting cloud-computing services in financial, medical and other industries at an expo. Provided to China Daily

Cloud pleaser

Related reading: Park super server

How the silver lining to latest computing technology could turn to gold in China

Cloud computing is spreading across the world, overshadowing other information technologies. But in China it is destined to take a different form to that enveloping Europe and the US.

The computing "cloud" is an abstract term representing an amorphous mass of IT applications and services that can be combined, integrated and tailored in numerous ways over the Internet and local networks to increase an organization's efficiency.

It is increasingly being applied in commercial and government systems, so far mainly in telecoms, health, education, oil and finance.

Globally, revenue from the cloud computing market is expected to grow this year by 92.3 percent to $60.7 billion from the previous year, a report by Beijing IT consultancy CCID Consulting said. Another research body said the market will be worth $241 billion by 2020.

In China alone, it is poised to grow at a compound annual rate of 91.5 percent, according to DatacenterDynamics, a business-to-business information provider, reaching an estimated value of $160 billion in 2015.

However, Chinese laws and regulations controlling the Internet and data processing will limit the extent of cloud computing services. That said, the government is to invest up to $154 billion by 2015 to support the development of 25 cloud computing centers, a research report by accounting company KPMG said.

The reason for the investment, the report noted, was the country's relatively immature IT infrastructure, which supports 500 million Internet users and 900 million mobile-device users. Also, many organizations have a low IT skill base and are lagging behind in adopting new technologies.

Not surprisingly, this massive investment has attracted major players such as IBM Corp, Microsoft Corp, Intel Corp and Cisco Systems Inc, as well as State-owned enterprises and private service companies.

Egidio Zarrella, a KPMG partner specializing in business and IT strategy, says the cloud computing market in China is led by the national and regional governments.

"The limitations they impose are not only a Chinese thing - all countries and regions have specific restrictions and protections regarding security and privacy," he says. "The market has so much potential that most of those multinational companies cannot afford to ignore it. Besides, I think the Chinese government will make these regulations clearer in the future.

Indeed, the multinationals are now looking for partners or are already working with local governments to localize their data centers, products and services.

IBM is contacting telecom carriers and other enterprises in China that have the relevant government licenses, and hopes to create a public cloud service by the end of the year.

Zhou Zhen'gang, senior research manager with IDC China, an IT research company, says the major cloud computing market for multinational companies in China is in infrastructure rather than services.

"The service market means providing cloud computing service for enterprises and consumers, which is still limited to local players," Zhou says.

"According to current regulations, foreign companies cannot operate independently in China. They need a Value Added Service Provider license from the Ministry of Industry and Information Technology. Besides, they cannot have their own data centers here, and that slows down their cross-border connections."

However, Zhou adds, the infrastructure market, which requires servers and equipment from cloud computing operators, will have more room for growth, given foreign companies' strength in data storage technology.

As early as August last year, IBM launched its cloud business unit in China. "For IBM, basically, we can provide our clients with servers, equipment and service support," says the unit's director, Wang Shenghang. "However, our strategy is more than that.

"Our slogan is 'Rethink IT, reinvent the business model.' We are not only seeking to optimize the IT process of our clients but also to offer a combination of IT solution and business model, which will help clients transfer and redefine their business structure and upgrade their business process."

With cloud technology, Wang says, companies can reduce their IT infrastructure costs, simplify their IT process and improve efficiency.

For example, IBM is working on a healthcare project to provide a set of cloud computing solutions, including a platform on which the elderly, children, community clinics, hospitals, and their doctors can store, share and synchronize patients' profiles.

Wang says it is a typical example of combining industrial knowledge together with cloud computing to provide a customized service for the public.

Cloud computing has become a core part of IBM's strategy for the next three years, with 80 percent of Fortune 500 companies using its service, Wang says. The company estimates revenue of $7 billion from this segment by 2015.

Cisco Systems, a network equipment maker in the US, also recognizes the potential. It set up its first cloud computing experience center in Shanghai in March to help clients and partners construct and utilize the technology.

The center also offers feasibility trials of cloud services and products to companies beforehand.

Cloud computing is now ripe for development, and will become the engine that helps industries change and transform, says a Cisco spokesman, predicting it will become the next stage in the Internet revolution.

Last year it launched the Cisco Partner Presales project globally to promote cloud technology for expanding business. Its partners in the field include the Massachusetts-based data-storage provider EMC Corp, US-based information technology company VMware Inc and chip maker Intel.

As well as opening the Shanghai center in March, the company introduced Cisco CloudVerse to China, a framework that combines the foundational elements needed by organizations to build, manage and connect public, private and hybrid cloud computing services.

Those key elements include unified data, intelligent networks, and application programs and services.

In its latest research report, Cisco predicts that by 2015 global cloud computing traffic will grow 12-fold, and that more than 50 percent of computing operations in data centers will be cloud-based by 2014.

In June, Microsoft, which pools billions of dollars each year into cloud computing and has nearly 70 percent of its technical staff working in the field, launched a service platform in the Chongqing Economic and Technological Development in Southwest China catering for more than 300 enterprises and 20 government units.

"The Chinese government is paying great attention and investing heavily in cloud computing," says He Jingxiang, general manager of Intel Asia.

"It regards cloud computing as a way of integrating information, upgrading industry and encouraging innovation. This will help to form the industrial regulations and technology innovation and is a great opportunity for Chinese local companies and multinational ones."

Intel has been working with leading local server vendors such as Inspur, Lenovo and Huawei on research and development, and marketing.

Besides a lucrative consumer market, multinational companies also treat China as an R&D center. IBM has built 14 cloud-computing centers in the world, including one in China with 200 researchers.

"The Chinese government sees cloud computing as an infrastructure, which is quite different from Western countries, which have been focused on efficiency and cost reduction," Zarrella of KPMG says.

He says that there is no gap at present between China and the US in terms of cloud technology.

"And finally, in 10 years, I believe China will surpass the US," Zarrella says.

Contact the writers at and

Cloud pleaser

(China Daily 08/31/2012 page10)