Internet pushes comics entrepreneur to make it big
Updated: 2015-05-03 09:17
By Wu Yan(chinadaily.com.cn)
Chen Anny on campus in May 2014. [Photo/Provided to chinadaily.com.cn]
"Our programmer became an instant hit on Weibo yesterday. His fans increased by 5,000 overnight. Look, there are more than 1,000 comments," said Chen Anny, founder of mobile app Kuai Kan Man Hua (Read Comics), the moment she sat on a chair in a meeting room at her company in Beijing.
The sudden growth of followers is simply because Chen put her staff's photo on one of her Sina Weibo accounts (China's version of Twitter), which in total have nearly 10 million fans, an amazing number for a post-90s blogger who started from an ordinary comics artist and publisher.
In the last four years, Chen, 23, became a recognized comics artist, a comics company founder and an owner of the most popular comics mobile app in China. It's an experience that she deemed achieving " with a low probability of 1 percent".
The miracles, seemingly pennies from the heaven, were achieved reasonably. One of the means is that she has successfully utilized the power of the Internet to attract numerous online fans.
"The increase of followers stood very slow at the very start. Then it sped up by hundreds or thousands. The number reached 200,000 in the first year (2013), 3 million in the second year, and 9 million in the third year," Chen said as she leisurely tapped her fingers on a table in front of her.
She began to draw comics and put them on Weibo in her spare time on campus starting in late 2011. The comics depicting an undergraduate's daily life and love story resonated with many people about their own time at school and they became her followers.