China's plastics industry has achieved remarkable growth in production and expansion in the last decades, and one major Japanese player in the sector has grown in parallel by implementing a clear mission: "Our goal is to contribute to the well-being of communities through plastics," said Hozumi Yoda, president of the Nissei Plastic Industrial Co based in Nagano.

Yoda is the grandson of the company's founder, and he has taken on the responsibilty of continuing in his predecessor's steps. Nissei Plastic was started by Katashi Aoki in 1947, who set for himself the ambitious aim of revolutionizing the global plastics industry.

His dream was realized. Today the company is one of the world's largest suppliers of injection molding machines.In fact, over the course of his career, Aoki received 932 patents for his work.

Nissei Plastic's trajectory as a pioneer in the molding and plastics industry resulted in the posthumous induction of its founder in the Plastics Hall of Fame at the Washington DC-based Society of the Plastics Industry on 2011 for his strong record of consistent dedication and extraordinary accomplishments in the industry.

Known for its personalized approach with its clients, the company has kept technological innovation and customer service strong as twin pillars of its success.

"We value trust and loyalty, which has been the key to building successful relationships with our clients," explained Yoda. "Some of our customers have been with us for over three generations."

Nissei Plastic is enforcing its presence in China. It opened an office in Wuhan, capital of Central China's Hubei province, in 2011 in a move to tap inland parts of Central China.

The plastics specialist also has a number of other projects planned to strengthen its presence and stimulate sales in the country. It is now present in eight locations across China, including a manufacturing site.

Worldwide, the company has 11 partners representing it in other countries. In particular, it maintains a strong business relationship with the world's major automotive giants.

Nissei Plastic's focus on China, the world's largest auto market, is indicative of where it sees its greatest growth prospects for the future.

"We exported vast numbers of molding machines after our first machines were sent to China through Hong Kong in 1965." said Yoda.

"In fact China is not only important for us as a manufacturing base, but also as a source and market of great potential. Right now it is a crucial market for our products as well as a key base for research and development."

www.Nissei.com.jp

World Eye Report provided the story.

(China Daily 02/07/2013 page7)