China's vice sports minister unveiled a goal for the country's spots industry to reach total gross value of 7 trillion yuan ($1.09 trillion) by 2025 on Tuesday, a more ambitious outcome than previous estimates in the national plan.
World-class mixed martial artists are set to thrill a Beijing crowd Saturday with adrenaline-pumping action at the ONE Wujie: Dynasty of Champions MMA fighting event at the Beijing Gymnasium of National Olympic Sports Centre.
Aiming to inspire greater participation in sports in China, Wisdom Sports Group, a major sports marketing and managing company, unveiled an ambitious multi-sport program targeting more than 12 million participants for 2016 on Thursday.
With China aiming to boost its sports industry as a new economic driver, observers are calling for a shift in sports consumption from tangible products to areas with greater potential such as fitness services and athletic entertainment.
High-end Swiss watch maker TAG Heuer announced today that it was forced to terminate its sponsorship as the official timekeeper of the Chinese Basketball Association just three weeks after inking the deal in Beijing.