If you've ever seen a speaker-enabled LED lightbulb or heard music coming from an LED fixture, you might have come across products from Sengled, a Chinese brand that wants to be known to US audiences for its smart-home devices.

The Shanghai-based Chinese lighting company, whose US operations are in Alpharetta, Georgia, has been manufacturing LED (light-emitting diode) lighting for private labels since 1997.

Sengled made its foray into smart-home technology a couple of years ago and has gotten recognition for its products: The Sengled Voice and the Sengled Pulse Flex were both given the CES Best of Innovation award in the smart-home category this year at the Las Vegas consumer electronics show. The Voice is microphone- and speaker-enabled, and the Pulse Flex provides Wi-Fi audio-streaming.

Sengled's smart accessories were featured on the Apple.com store website in 2014 and are now widely available in North America, Europe, China and Australia. In the US, Sengled's products are available at Costco, Best Buy, Home Depot and Lowe's. Its annual sales are in the $200 million range, according to Alex Ruan, the company's North American general manager.

Smart-home products are starting to gain a following both with tech aficionados and casual users, said Ruan, adding that the company wants to be a leader in the smart-lighting space.

"I think the US market, or global market, values innovation," he said. "Our goal and our strategy is to be the innovators in this arena. If you innovate, consumers will recognize innovation and recognize value. That in a nutshell is our strategy."

Sengled makes millions of halogen and LED light bulbs for global brands, but the products don't carry the company's name. In 2011, the company began building a brand and developing products that would draw on its expertise in the lighting industry and be compelling enough for the mobile-connected user, Ruan said.

"Ten years ago, before the advent of smartphones, we could only talk and text on a Motorola or Nokia — typical phones that we used back then. Then Apple came up with the smartphone, and the rest is history," he said.

"They put in cameras, they put in GPS," he continued. "Back 10 years ago, it was common for us to carry a Garmin GPS, a Sony or Canon point-and-shoot camera. With the advent of the smartphone and tablet, all those things go away. It's a single device that can accomplish all of that.

Ruan said the company wondered that "if lighting is everywhere in our environments, what if we added additional functionality to lighting that can give convenience and declutter the home environment? That's where this whole vision and whole idea came from."

Sengled also wants to be known for compelling products, he said. The company's Chinese headquarters and manufacturing base are in Zhejiang province, and in 2011, it started a US division to support North American customers better. In 2014, it began selling and marketing in the US.

"You're familiar with the multitude of Chinese companies that sell globally," he said. "But one thing that's lacking is brand name. If you ask Americans, if you ask Europeans for a Chinese brand name, people would say something like Lenovo.

"Those who go to Chinese restaurants know what Tsingtao beer is," he said. "Then you have companies like Huawei, Haier and maybe DJI. But after a handful of companies, very quickly people run out of Chinese brands.

"So one thing that's unique about Sengled is we are very cognizant of building a brand, but building a brand requires you build a compelling product that leads the market, not just a fad-follower," Ruan said.

Sengled's LED lightbulbs cost between $40 and $150. It currently has several smart lightbulbs on the market, and the new ones that debuted at CES — the Pulse Flex and Voice — will be available later this year, Ruan said.

The privately held company is also exploring the possibility of an IPO, though Ruan declined to disclose a timetable.