The telecast of a new series of advertisements showcasing China has started on TV channels in the United States such as CNN. The ads show China's confidence and openness in communicating with the rest of the world, says an article on people.com.cn. Excerpts:
Some countries have for long had deep misgivings about China. But now China is using advertisements, the most common means of communication in modern society, to reach out to the rest of the world.
This is a positive step toward improving communication between China and the international community.
The new advertisements on China show the changes that have taken place (and are taking place) in the country.
Though there are some risks in such a method of communication, the advertisements will let the rest of the world see that China today is more concerned with individual values, because they will present a more comprehensive and objective picture of the country.
The appearance of people, celebrities as well as ordinary citizens, in the audio-visual ads can be seen, to some extent, as a human promise of spreading socialist democracy from China to the world.
The advertisements are meant to present the true image of China. Through such strategic efforts, the country can create a friendly international environment for made-in-China products as well as Chinese enterprises.
The audio-visual advertisements will help the rest of the world see the true picture of China and understand it better.
(China Daily 01/21/2011 page10)