Zhang Xiaobo (right) learns twisting skills from a villager. Daqiong / China Daily

Central to this has been his mission to bring local prosperity - a goal he has cultivated through introducing greenhouse technology.

"I was born a farmer," Zhang explains.

"So, I have a great affection for the villagers. I'd feel ashamed if I didn't help them. I feel my work is meaningful."

The greenhouses he set up in Tsethang township with the support of the local agriculture and husbandry bureau have expanded from 43 in 2010 to 103. A natural vegetable base and 69 greenhouses were built in Khesum village in the final months of 2010.

Produce from these entered the market in March 2011. The products' quality won acclaim, and they're now sold to supermarkets - including the two largest in Lhoka prefecture - and government canteens. Villagers say demand has outstripped supply this year.

Zhang has also planted the seeds of education in local youth. He helps children continue their studies through school vacations. The Party chief plays, sings and shares stories with the kids.

Village official Basang says: "Young people all want to make friends with Zhang. He's a role model in our hearts. All the villagers want to keep him in the village forever."