Taobao fund platform may debut before October

Updated: 2013-08-05 16:02

By Wu Yiyao in Shanghai (

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Investment companies will likely begin selling financial products through popular e-commerce platform before October, according to China Securities Journal on Monday.

Taobao had initially planned on launching the fund platform in August, but negotiations between the e-commerce platform and investment companies have taken longer than expected, reported CSJ. One of the major problems is finalizing a pricing system.

Many fund companies have been looking to develop more sales channels beyond banks. Some have been selling investment services packages and software on for more than eight months.