China sales aren't all fun, games to Mattel
Updated: 2013-11-08 11:05
By Wang Wen (China Daily)
|
|||||||||
|
Barbie Factory moved in ephemeral space from October 19th to 28th 2013 in Saint Germain des Pres in Paris, France, Oct 18, 2013. [Photo/icpress.cn] |
Mattel Inc, the world's largest toymaker by sales, will triple its sales in China in 2013 compared with 2010, said a senior official with the US company.
"China is growing in importance for Mattel," said Peter Broegger, senior vice-president and general manager of Mattel in the Asia-Pacific region.
Mattel is expected to see its 2013 revenues in China equal the combined sales of 2012 and 2011, Broegger told China Daily on Wednesday.
The Chinese market is very promising for the maker of Barbie, Monster High and American Girl and its market share in China keeps growing, he said.
"The huge kids population, fast-emerging middle class and their growing income in China provide business opportunity for us," Broegger said.
The company's strategy in China is expanding distribution and creating demand for its products, he said.
Mattel tries to engage potential Chinese customers through activities such as Barbie live shows, Thomas town and Barbie traveling music, as well as online interaction.
The company also sponsored the China children development seminar to discuss children's demands and education on Wednesday.
However, all foreign toymakers, including Mattel, have to deal with certain challenges in China.
"The large foreign toy companies have not got huge profits from China yet, although the market has great potential," said Zhang Yuanmeng, director of China Research Center for Children's Industry.
- Kerry to join Iran nuclear talks in bid to reach deal
- Politicians court US-Asians amid anti-China sentiment
- Britain remembers war dead
- Stolen newborn returned to family
- TCM firms should 'learn rules of West'
- Artists see big picture in CBD's art zone
- Twitter shares soar in NYSE debut
- Fly with the Jetman
Most Viewed
Editor's Picks
International attention on future reform agenda for China |
Tourism opens the road to riches |
Ancient, modern under same roof |
Mining wasteland faces green challenge |
A prescription for danger |
Driving the global road |
Today's Top News
BlackBerry could pay $250m break fee
Lenovo rises as mobile, data server player
China should allow for higher inflation: economist
CIA paying AT&T to provide call records - NYT
Li vows growth, reform balance
Sister cities step up business
Bank exec describes meeting with Li Keqiang
Russian meteor studied for clues to next one
US Weekly
Geared to go |
The place to be |