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Updated: 2014-06-27 07:10
By Wang Ying (Shanghai Star)
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From 1957 to 1966
The major works of SAFS were feature films, with the most famous during that period being the Monkey King. Its most successful short art film is Where Is Mother, a watercolor painting animation film about a little tadpole looking for its mother. Both pieces are focused on Chinese traditional culture.
From 1979 to 1999
Apart from feature and short films, SAFS won huge success in producing animated television series, with the most famous being Mr Black, about a feline cop who is an excellent detective.
From 2000 to 2010
SAFS had experienced its most difficult time in history due to fierce competition from home and abroad. Meanwhile, the 3-D animation trend made SAFS’ traditional hand-drawn cartoons less attractive to audiences.
From 2011 to now
SAFS is quickly adapting to changing trends by creating a larger variety of cartoons based on popular games and toys, as well as original stories.