A model wears a "facekini" during a photo shoot. [Photo/CR Fashion]

To avoid getting a tan, retired women in Qingdao wear full-face masks known as "facekinis" while at the beach. Now this bizarre trend is getting global attention because it recently got a high-fashion makeover, foreign media reported.

Carine Roitfeld, the former editor of Vogue Paris, is trying to make the facekinis happen by featuring models wearing brightly-colored facekinis with high-fashion swimsuits, such as Gucci, on her CR Fashion Book website.

'Face-Bikini' swimwear trend sweeps East China	Celebrity designs now on sale