Guests participate in the launch ceremony for "Peak Charity Night." Photo provided to chinadaily.com.cn

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A launch ceremony for a charity night sponsored by Royal Asscher Beijing Sparkle Roll Luxury Brands Culture Expo 2014 was held in early September in the capital. Representatives from the Soong Ching Ling Foundation and Royal Asscher Group leaders attended the event.

The third Royal Asscher Beijing Sparkle Roll Luxury Brands Culture Expo 2014 Fall is scheduled to open on Oct 10. During the event, expo organizers will join hands with the China Soong Ching Ling Foundation and the Jackie Chan Charitable Foundation Beijing to welcome the fifth "Peak Charity Night".

This year's theme is "Boundless Charity, Together We Work." As an independent and high-end platform with a niche market, charity night offers an opportunity to gather resources from all walks of life for philanthropic causes.

Charity night will be held on Oct 11.