According to Brand Finance's ranking of the most valuable global brands in 2016, Apple Inc is once again at the top, though it was challenged strongly by Google (Alphabet).

As the only Chinese company to make the top 10 list, China Mobile ranks ninth.

The standard for measuring brand value includes a product competitiveness index, brand loyalty, marketing and investment, etc.

Here are top 10 companies on the list.

No 10 Wells Fargo

Brand value: (USD $ Millions) 44,170

A man passes a Wells Fargo bank in Oakland, California, on July 14, 2014. [Photo/IC]