Heart and sole of fashion

Updated: 2014-01-26 07:28

By Xu Junqian (China Daily)

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Heart and sole of fashion

(From left to right) Jimmy Choo's CEO Pierre Denis, actress Sun Li and the brand's creative director Sandra Choi appear at the opening of the Shanghai exhibition.

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Sandra Choi has shown a clean pair of heels while making her way in a competitive, male-dominated industry. Xu Junqian reports in Shanghai.

It seems more than natural that the creative director of luxury shoe brand Jimmy Choo is wearing 10-centimeter heels. She grew up with the sit-com Sex and the City, in which the famous line from Carrie Bradshaw, "I lost my Choo", became the best advertisement for the 19-year-old shoe house.

But for Sandra Choi, the creative director, or designer-in-chief of the brand founded by her uncle Jimmy Choo in an old hospital building in London in the 1990s, the brand has more to offer than sexy high heels or glamorous "TV shoes".

And to prove that, the Chinese woman born in Britain brought a collection of the brand's signature shoes throughout the past decades to Shanghai and Beijing for an exhibition in November, titled Signature.

The iconic sandal, named Feather, was "lost" by Carrie in the TV show. There are altogether 10 classic pairs on show, each followed by a string of the names of Hollywood actresses who have worn them, mostly on the red carpet.

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