'Despicable' minions upset Depp's 'Lone Ranger' at box office
Updated: 2013-07-08 09:31
Actor Steve Carell poses with two life-size minion characters while promoting his upcoming movie "Despicable Me 2" in Los Angeles, California June 14, 2013.[Photo/Agencies]
The animated "Despicable" sequel hauled in an impressive $82.5 million in the United States and Canada from Friday through Sunday, more than double the weak $29.4 million for Walt Disney Co's big-budget Western "The Lone Ranger," which stars Depp as the masked man's Native American partner Tonto.
The two films began their box office battle on Tuesday night to grab moviegoers ahead of Thursday's U.S. Independence Day holiday. From their debuts through Sunday, "Despicable 2" earned $142.1 million, while "Lone Ranger" grossed just $48.9 million, below pre-opening forecasts for at least $60 million.
Families lifted "Despicable Me 2," which finished far above industry projections and achieved the biggest-ever five-day opening for an animated film. The movie is a sequel to the 2010 blockbuster featuring Steve Carell as the voice of the lovable villain Gru.
In the new film, Gru is a single father to three adopted daughters and becomes a spy for an anti-villain league. His devoted group of workers, the goggle-and-overall-wearing minions, get more screen time for their slapstick antics and song-and-dance numbers.
Universal Pictures, a unit of Comcast Corp, spent $76 million to produce "Despicable 2." The studio unleashed a hefty marketing campaign, including a nationwide tour by a yellow minion blimp called the "despicablimp."
Sales in international markets, where the movie started playing two weekends ago, stood at $151 million through Sunday, Universal said, for a worldwide total of $293 million.
"No one could imagine that 'Despicable Me 2' would do this kind of business," said Nikki Rocco, president for domestic distribution at Universal Pictures.
But "a broad audience loved the original movie. The minions captivated everyone and adults were very willing to do it again because it was so satisfying the first time around. It's very funny, and it wasn't a rip-off."
Another sequel, "Minions," is scheduled for Christmas 2014.