In August, Guokr became the first comprehensive science website to join Beijing's anti-rumor website alliance, which is guided by the city's Internet regulators and mainly consists of media and web portals.
Ji Xiaohua, CEO and founder of Guokr, said the website has been an assembly of young scientists and technology buffs who can aid in the battle against the proliferation of rumors that seem astute but contradict scientific common sense.
"Many rumors are now cleverly packaged with new technologies and novel ideas, making it difficult for people without scientific backgrounds to recognize them as rumors," Ji said.
One example is a recent online post, citing a paper published in the Journal of Environmental Sciences, that said tap water in China is polluted by contraceptives due to excessive use of the drugs in aquaculture.
"The pollutants are enduring, unable to be removed by standard water treatment, and can accumulate within human bodies and cause unknown consequences," it said.
The post, written by Dong Liangjie, who claims to be an environmental protection expert, went viral on Sina Weibo, China's version of Twitter.
In response, Guokr contacted the author of the paper, Jiang Weiwei, who then issued a statement via the website accusing Dong of misinterpreting his study and explaining that not all estrogen detected in water is a result of pollution.
"We only detected a very low concentration of such substances in source water, not tap water. The amount is too small to pose any threat to health, and 90 percent of it can be disposed of in water treatment," Jiang said.
The most common rumors Guokr deals with are those relating to food safety and public health, which account for nearly half of the more than 1,000 rumors collected by the website.
Though rumors like "papaya enhances breasts" are relatively innocuous, the website has tackled a number of fabricated food scandals that have caused panic and brought losses to relevant industries.
Xu Xiaomao, who grows watermelons in central Anhui Province, is troubled by the yearly recurrence of "injected watermelon" rumors, which accuse farmers of injecting watermelons with chemicals to enhance their sweetness.
"Media have repeatedly debunked the rumors, but they just continue to pop up the next year," Xu said.
Chu Jianxun, a science communication professor at University of Science and Technology of China, said the rampant rumors on China's food safety, pollution and public health reflect the public frustration in these areas.
"When people are angry or anxious, they are more likely to lose judgment and believe in false rumors," Chu said.
China has been hit by a spate of food scandals in recent years, and sociologists say cases like the melamine-tainted baby formula and the use of recycled kitchen oil in restaurants have made the public jittery about food-related issues.
"The government should improve the overall situation of food safety and restore public confidence so rumors will eventually lose followers," said Fan Hesheng, sociology professor at Anhui University.