Photo taken on July 26, 2015 shows an advertisement of newly-launched Xiamen-Amsterdam airline route at an airport in Xiamen, southeast China's Fujian province, July 26, 2015. Xiamen Airlines launched the carrier's first intercontinental route, the Xiamen-Amsterdam route on Sunday.[Photo/Xinhua]

Xiamen Airlines launched the carrier's first intercontinental route, the Xiamen-Amsterdam route on Sunday.

The new route marks a key milestone in the airline's implementation of its globalization strategy and Fujian province's efforts to enhance international exchanges via the Belt and Road Initiative.

Xiamen Airlines will operate the new route, flight numbers MF811 and MF812, with a Boeing 787 Dreamliner. The flight departs Xiamen at 11:50 pm. every Tuesday, Thursday and Sunday, and arrives at Amsterdam's Schiphol at 5:45 am. the next day with a duration of 11 hours and 55 minutes.

The new route complements KLM Royal Dutch Airlines' existing Xiamen-Amsterdam route -- also on a three-times-a-week schedule, which means that starting from July 26, there will be six direct flights between Xiamen and Amsterdam weekly.