Coffee industry giants such as Nestle SA and Starbucks Corp have been increasing their purchases of Puer coffee, evidence of the rising popularity of the brew from Yunnan province.

A worker picks coffee beans at a plantation in Puer, Yunnan province. Nestle SA announced plans on Tuesday to launch a new coffee product made completely with coffee beans from Puer. Chen Haining / Xinhua

Nestle ― the world's largest food company by revenue ― announced plans on Tuesday to introduce a coffee product made completely from Chinese coffee beans.

The new instant coffee was named after the place of its origin, Yunnan province's Puer, and will go into production later this year.

"The Puer coffee product we will introduce is evidence of the success Nestle has had in working with local farmers to develop coffee in this region," said Adrian Ho, senior vice-president of coffee and beverages at Nestle Greater China Region.

Nestle joined forces with the Yunnan provincial government and local coffee farmers to develop the local coffee industry in 1988, becoming the first foreign giant to provide technical assistance to cultivate the coffee industry in China.

Nestle bought more than 1,000 tons of premium Arabica coffee beans from farmers in Puer in the 2011-12 season, a year-on-year increase of 25 percent.

 

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