DUBAI - Changhong, one of China's top consumer electronics producers, said here Saturday it has appointed Al-Futtaim Electronics as the exclusive distributor for the United Arab Emirates.

Based out of Mianyang, Sichuan province, Changhong is ranked globally among the top 10 TV brands and it is one of world's top 500 brands. Dubai-based Al-Futtaim Group, founded in the 1930s, is a multi-industry conglomerate, which runs some of the biggest shopping malls in the UAE.

Steven Pan, the managing director of Changhong Electric Middle East said that Changhong will take advantage of Al-Futtaim's sophisticated retail and distribution network and further consolidate and strengthen the company's share of the UAE television market.

Dawood Bin Ozair, senior managing director electronics at Al Futtaim Group, said the Al-Futtaim group prides itself in bringing some of the finest and leading electronics brands in the world to the Gulf Arab region.

Changhong has by now expanded its overseas markets 110 countries and regions, which entered UAE market in 2005.