The height of fashion for children
Updated: 2013-06-27 16:22
By Li Woke (chinadaily.com.cn)
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Zhejiang Semir Garments Co Ltd plans to introduce top Italian fashion brands for children into the Chinese market right after its acquisition of GXG, a middle and high level menswear brand.
Semir said it will cooperate with Miniconf Spa and bring its children's clothing brand Sarabanda into China in September.
Semir announced earlier this month that it would take over 71 percent of GXG stocks, valued from 1.98 billion yuan ($320 million) to 2.26 billion yuan.
The Shenzhen-listed garment maker has suffered from high inventory problems for years. In 2012, its sales revenue reached 7.06 billion yuan, a year-on-year drop of 8.43 percent.
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