High-end brands shift strategy from luxury to quality
Updated: 2014-05-28 06:56
By Xie Yu and Wang Zhuoqiong (China Daily)
|
|||||||||
"I am now confident in having the brand here, with developing new markets in second-and third-tier cities," Urquhart said.
|
|
"When we first came here 15, 20 years ago, it was our market, and we could do what we want. But now, many more brands have come in, and it is much more competitive. We must keep the growth momentum by staying creative, building up good relationships with the retailers and the landlords, getting the right location, the right distribution," he said.
But customizing the watches' design is not necessary for the China market, according to Urquhart.
"The Chinese want to buy an Omega watch that has an Omega heart, Omega soul, Omega history and Omega design," he said. "They don't want to buy a watch made for Chinese." he said.
If there is any difference in taste, he admitted, Chinese customers do prefer more gold on watches. So watches with gold sell better in China, he added.
Most Viewed
Editor's Picks
Turning Africa's resources into rewards |
Long march to end employment bias |
Missing 'bracelet' sets safety alarm bells ringing |
Hidden dangers, ruined lives |
Meeting mummy in the valley of the giants |
The city that's not forbidden, just avoided |
Today's Top News
Philippine court asked to halt new US defence pact
US to withdraw more troops
Snowden: I was trained as spy
US' industrial cyber espionage
Man sentenced in US for smuggling
Explain spying on cyberspace, US told
Tennessee factory brings needed jobs
Ignorance of law no excuse for immigrant child abuse
US Weekly
Geared to go |
The place to be |