Realty data shares hit rough patch amid sales downturn
Updated: 2014-06-14 07:25
By Gao Changxin in Shanghai (China Daily)
|
|||||||||
Deutsche Bank AG analysts led by Vivian Hao told Bloomberg on Friday that they have cut their rating on SouFun from 'buy', saying in an e-mailed research note that there is a "fair chance" the company will lower its 2014 earnings guidance.
Tian X. Hou, founder and CEO of Chinese equity research firm T.H. Capital, wrote in an article on chinamoneynetwork.com on Wednesday that she is positive that Soufun can make it through the hard patch.
"As a leading real estate service platform, we believe Soufun's diversified services are likely to offset market fluctuations. As such, we are adjusting our revenue growth outlook for each service line and maintain our 'buy' rating," Hou said.
She believes that the headwinds may force developers and agencies to promote their inventories more proactively than in a normal market situation in order to survive and Soufun is well-positioned to benefit from such promotions.
The management of Soufun had recently indicated that it was bolstering its efforts by hiring more sales personnel. Its sales force increased to 4,500 people by the end of May, compared with 3,500 by the end of the first quarter.
|
China Vanke says property sector's 'golden era' over |
- Railroad photo shows Asian-Americans
- Across Americas
- US law firm awards fellowship to students in China
- Museum focuses on immigrants
- Bush senior marks 90th birthday with a skydive
- Oculus Rift virtual reality gears draw fans in E3
- School bill raises concerns
- National security adviser defends US leadership role
Most Viewed
Editor's Picks
Crackdown on terrorist attacks |
My China Story: Meeting the master |
Tongues tied around tatu-bola |
A market that's not such a hot property |
Tough regime cranks out test winners |
Some lab animals get reprieve from testing |
Today's Top News
Cui: China poses no threat to US
Japanese F-15 tails Chinese jet at close distance
Zhaopin's IPO raises $76m, company brand
Panel debates use of fracking for gas in China
Ambassador dismisses China threat concern
Zhaopin IPO raises $76m on NYSE
Blackwater guards on trial for 2007 shootings
Awards honor Chinatown leaders
US Weekly
Geared to go |
The place to be |