Starbucks launches new line of beverages
Updated: 2016-09-13 09:40
By Wang Zhuoqiong(chinadaily.com.cn)
Starbucks Coffee Company, global leader in coffee chain stores, is further expanding its ready-to-drink coffee beverage business in China by introducing a new bottled lines tailored for Chinese taste and plans to bring its distributions to more cities in the country.
The company announced on Monday the launch of the new bottled Frappuccino coffee beverages featuring a new improved taste that has been designed to meet the distinctive Chinese consumers' preferences.
"The new product is balancing the right amount of sweetness while intensifying the coffee taste profile," according to the company.
The bottled beverages will be available in supermarkets, convenience stores and e-commerce channels across every major Chinese city starting this fall.
Featuring the high quality Arabica coffee, the beverages will be available in four classic flavors, including coffee, mocha, caramel and vanilla.
Starbucks plans to expand the distribution of ready-to-drink coffee beverage to grocery channels in even more cities in China. In the near future, the chains will also bring new flavors such as retail inspired limited-time-offerings to China.
Starbucks retail business in China is the largest market outside the United States, with more than 2,200 stores in over 100 cities. The Chinese Ready-To-Drink (RTD) coffee market presents an enormous growth opportunity for the company and will be a key enabler of the company’s aspiration to give Chinese consumers even more coffee beverage choices outside the Starbucks stores, said Starbucks.