An awareness campaign called "the most beautiful university" started on March 27, 2013, among universities in Beijing. Students and staffers at Beijing's universities will try to show the most beautiful aspects of their campuses through photos, videos, cartoons and micro-blogs, aiming at the title of "the most beautiful university".

The campaign is part of a series of educational activities of "My China's Dream", which consists of students' social practices, lectures, and campus culture. Officials and social specialists will share the details about "China's Dream" that was recently put forward by President Xi Jinping.