Kang Bing (front left), deputy editor-in-chief of China Daily, and Allen Williams (front right), managing director of Australian Publishing Media shake hands after the signing ceremony in Sydney May 27, 2016. [Photo by Zouhong/chinadaily.com.cn]

Multiple media cooperation agreements and memorandums of understanding were signed between Chinese and Australian media outlets on May 27 in Sydney.

Liu Qibao, a member of the Political Bureau of the Communist Party of China Central Committee and head of the CPC Central Committee's Publicity Department, and Gary Quinlan, acting secretary in the Australian Department of Foreign Affairs and Trade, attended the signing ceremony.

These latest efforts will promote and deepen exchanges between media outlets in both countries and shore up the importance of a comprehensive strategic partnership between China and Australia in light of new realities.

The agreements, six in total, signed on Friday involve Xinhua News Agency, China Daily, China Radio International, People's Daily Website, and Qingdao Publishing Group on the Chinese side, and University of Technology Sydney, Fairfax Media, Sky News Australia, Global CAMG, and Weldon International on the Australian side.

In recent years, China-Australia media cooperation has borne fruitful results and played an important role in facilitating mutual understanding between the two countries.

Kang Bing, deputy editor-in-chief of China Daily, and Allen Williams, managing director of Australian Publishing Media Fairfax, signed a framework of agreement on cooperation and logistics on behalf of the two media groups.