Search giant aims to boost ad business
Updated: 2013-04-18 12:00
By Chen Limin in Singapore (China Daily)
Google Inc, the US search giant, plans to boost its operations in China on display advertising, mobile services and advertising for Chinese exporters, amid negotiations with the Chinese government about its presence in the world's largest Internet market.
Karim Temsamani, its Asia-Pacific chief, said in an interview in Singapore that the organization is "constantly in dialogue with the Chinese government", and that he believes ongoing dialogue will continue to be vital.
However, he added that there was nothing specific to announce at this stage.
The company's peak in China came in the fourth quarter of 2009, when it took up 35.9 percent of China's online search market, after Chinese rival Baidu Inc.
However, last year, Baidu had 78.6 percent of the market, while Google's share had shrunk to 15.6 percent, according to domestic research company Analysys International.
Faced with declining market share, Google aims to focus on its advertising services that enable Chinese small and medium-sized enterprises to export overseas, said Temsamani.
He added that SME spending in its top 10 growing markets in the Asia-Pacific region was growing at a higher rate than in the United States.
Lai Yun, vice-president of Milanoo.com, a Chengdu, Sichuan-based wedding dress retail website, said it spends 6 to 9 percent of its revenues on Google's services for overseas marketing.
The company, which does only export business, had a revenue of "hundreds of millions of yuan" last year.
"Google's revenues in China are mainly from its export business as it remains a quality channel for domestic advertisers to do overseas marketing," Analysys International said in a research note.
Google is also pushing its mobile business in China with services that enable advertisements to be shown on mobile applications, Web pages, mobile search results and online videos.
Advertisement requests through Google's mobile products increased by 120 percent from July 2011 to July 2012 in China, one of its top five countries by advertising request volume, John Liu, its corporate vice-president, said last year, adding that its mobile advertising activities are its fastest growing in the country.
In September and December, Google shut down its music and shopping search services in China, saying the two had failed to meet expectations.
- Google controls 'too much' of China smartphone sector
- Google's Schmidt in China on heels of Cook
- Former US governor, Google chief end visit to DPRK
- Qihoo rises on Google pact to fuel sales
- Timing not right for Google chief, Richardson trip to Pyongyang
- Google to close shopping service in mainland
- Google denies press release of 400-million-USD acquisition
- Motorola launches 1st smartphone in China after Google deal
- In Photos: 7.0-magnitude quake hits Sichuan
- Li Na on Time cover, makes influential 100 list
- FBI releases photos of 2 Boston bombings suspects
- World's wackiest hairstyles
- Sandstorms strike Northwest China
- Never-seen photos of Madonna on display
- H7N9 outbreak linked to waterfowl migration
- Dozens feared dead in Texas plant blast
Industry savior: Big boys' toys
Liaoning: China's oceangoing giant
TCM - Keeping healthy in Chinese way
Poultry industry under pressure
Today's Top News
Live report: 7.0-magnitude quake hits Sichuan, heavy casualties feared
Boston suspect cornered on boat
Cross-talk artist helps to spread the word
'Green' awareness levels drop in Beijing
Palace Museum spruces up
First couple on Time's list of most influential
H7N9 flu transmission studied
Trading channels 'need to broaden'