Brazil gets a taste of African soap opera

Updated: 2014-11-06 07:35

By Associated Press in Rio de Janeiro(China Daily USA)

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Brazil's own prime-time soap operas have long appeared on African television networks from Tunisia to South Africa, but now the South American giant is importing an African soap opera for the first time.

The Angolan soap Windeck will air on the TV Brasil network, says the Ministry of Racial Equality, which helped import the show.

First aired in 2012 and nominated for an International Emmy Award, Windeck is the intrigue-filled story of the scheming employees of a Luanda-based fashion magazine. It features a nearly all-black cast, with most of the characters portrayed as rich, successful and sophisticated.

In its statement, the ministry called the Portuguese-language soap "an important framework for strengthening the identity of Afro-Brazilians".

Brazil's Globo television, which produces the country's most lavish and popular nighttime soaps, has often come under fire for featuring few black actors, despite the fact that black and mixed-race people make up the majority of the population here. Globo's soaps have traditionally focused on the love lives of the white elite, with black actors relegated to marginal roles like maids.

Still, the network's soaps have proven international hits for decades. Rights to the hit 2012 production Avenida Brasil were sold to some 130 countries worldwide, including Armenia and Sweden.

 Brazil gets a taste of African soap opera

A scene from the popular Angolan soap Windeck. Provided to China Daily

(China Daily USA 11/06/2014 page10)