A future in fun

Updated: 2014-10-16 09:37

By Agencies (China Daily)

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A future in fun

Tom Williams, chairman and CEO of the Universal Parks and Resorts, at a ceremony to announce the Universal Beijing theme park in Beijing on Monday. [Photo/Agencies]

International theme parks are eager to cash in on China's affinity for film-related attractions, the Associated Press reports.

Spider-Man could soon swing over Beijing, chasing Optimus Prime and despicable minions through a $3.3 billion Universal theme park aimed at capitalizing on China's rising middle class and growing demand for all things animated.

A future in fun

Universal Studios to open theme park in Beijing 

A future in fun

Universal Studios theme parks around the world 

China has been a major booster of animated movies such as Transformers: Age of Extinction - which was partly filmed in China - and The Amazing Spider-Man 2. Brand is becoming more important to the Chinese market as its middle class pours cash into entertainment, and malls and parks across China are installing animation and cartoon-themed attractions to woo visitors, says global architecture firm AECOM. The Chinese film industry is set to overtake the US box office in the next three years, leading to more demand for Western entertainment, said Gary Goddard, founder of entertainment design firm Goddard Group in North Hollywood, California.

The rising middle and upper classes "all have money to spend and they want to spend time together with their families", he says.

The 1,000-acre Beijing park will include attractions from other Universal parks, rides that reflect China's cultural heritage, a Universal CityWalk entertainment zone and a Universal-themed resort hotel. It will be the third Universal park in Asia, joining others in Singapore and Osaka, Japan.

Comcast NBC Universal is building the property with four Chinese State-owned partners. An opening date wasn't announced.

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