China looks to set technological pace
Updated: 2016-01-11 10:47
By Hezi Jiang in Las Vegas(China Daily USA)
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Chinese tech companies are known for keeping up with evolving technology - once they learn about the next big thing, they make it.
At this year's Consumer Electronics Show (CES) in Las Vegas, more Chinese brands were determined to lead the charge of technological change themselves. They're creating the next big thing.
China made a splash at CES last week in categories such as drones and virtual reality.
Shenzhen-based DJI is now the world's largest maker of consumer drones, with 70 percent of the global market.
Ehang, another drone maker from Guangzhou, unveiled the world's first passenger drone to fly a human.
AEE Technologies, China's largest police camera and drone maker, is now targeting the global consumer market.
"Chinese drone brands are very much focused on technology and the products. We are not competing for the low price," Zhang Xianzhi, CEO of AEE Technology, told China Daily. At its headquarters in Shenzhen, he said 500 people are working on research and development.
As top companies in the virtual reality-headset industry, such as Oculus, owned by Facebook, showcased their products at the show, Chinese companies also made their presence felt.
DeePoon VR, a domestic consumer-focused VR manufacturer, owned by Shanghai-based Le Xiang Technology Ltd, announced an all-in-one VR headset.
"While others are still making the wired headset, we are working on the all-in-one," said CEO Chen Zhaoyang. "The VR industry is very competitive within China."
Another Chinese VR startup that was funded by Kickstarter, ANTVR, also brought its own solution for virtual reality headset to the show. Its headset has a unique exterior camera sensor that allows the player to move in large spaces.
"We are not following Oculus to accept their rule," said Qin Zheng, founder of ANTVR. "It's too early for the market to decide who will lead. The standard is not yet set. We want to become the rule maker."
For traditional categories such as TVs and home appliances, the next technological revolution will be the chance for Chinese brands to become industry leaders, said Wan Zhi, brand director at Skyworth, a popular domestic TV maker from Shenzhen.
The Chinese company showcased its 4K, 8K, OLED and HDR TVs at it 5,000-square-foot booth.
"Soon there will be a revolution of TVs," said Wan. "You will be able to fold the screen, put in your bag and go. That kind of revolution is where our chance lies in entering the global market. We are working on it aggressively," he continued.
Skyworth also unveiled their smart-home products for the future of a connected home.
"I learned three things over the years. First, Chinese companies have to go global. Second, you have to find the right timing and opportunity. And last, you must focus on the product, not the price," said Wan.
Of the 902 Chinese exhibitors who went to CES, 723 were first-timers, according to the show's organizer, the Consumer Technology Association. That means that about 700 Chinese companies who went last year didn't return as exhibitors.
"The Consumer Electronics Show is where people come to see the future of technology. You have to come with real high-quality stuff," he continued. "If not, there's no meaning to coming."
hezijiang@chinadailyusa.com
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