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China Daily Website

Chinese Enterprises in US

Home appliance maker Haier taking on America

Updated: 2012-08-07 22:32
By chinadaily.com.cn

In 1999, Haier Group entered the US home appliance market with the goal of producing and selling American-made products. Haier America's president, Shariff Kan, tells China Daily how the company developed its "go local" strategy in the United States.


Reporter: Ariel Tung

Video: Derek Bosko

Photos/Archive Video: Courtesy of Haier America and Yan Cong

Supervising Producer: Calvin Zhou

Senior Producer: Larry Lee, Ji Tao