The subtitles are all about the recipe and don't match the lyrics, which read: I'm getting sad alone, dancing with myself; greedy go-getter goal; the luxury of stealth.

The band's passion for both ice cream and Chinese is reflected in the neon–signs on the album cover, which features an ice cream cone and rough Chinese translations of "Blur" and "The Magic whip".

The cover art of Blur's upcoming album The Magic Whip.

The name of the single There are Too Many of Us was translated into Chinese in its video as well, although the translation is too literal to be understood by Chinese people.

The Magic Whip will be released on April 27, 2015. It is Blur's first album with new material since 2003's Think Tank . In a recent interview, frontman Damon Albarn revealed that the album was inspired by Asia and recorded in Hong Kong where the band was stranded for five days following a cancelled show.