CHINAEUROPE AFRICAASIA 中文双语Français
Business\Companies

Alibaba, Vinexpo to celebrate 2017 Wine and Spirits Festival

Xinhua | Updated: 2017-09-08 09:25

PARIS - China e-commerce giant Alibaba will celebrate wine and spirits festival day on Saturday in partnership with Vinexpo, the world's leading international wine and spirits exhibition, the French wine expo organizer said on Thursday.

"Vinexpo's participation in the "09/09" marks a new stage in the strategic partnership aimed at promoting domestic wine brands and producers in the heart of the Chinese market," it said in a statement.

With 100 selected brands, Vinexpo targets "to bring the best of French wine-growing know-how to a market of more than 460 million consumers and offering many opportunities," it added.

"We are delighted to share our expertise by guiding Chinese buyers during 9/9 through a selection of wines divided into three categories: wines of current consumption, wines to be served at friendly moments and wines for exceptional experience," said Guillaume Deglise, Vinexpo CEO.

In 2016, Alibaba created its first on-line wine and spirits festival day. It was offering, via e-marketplaces Tmall and Tmall Global, 100,000 references of wines and spirits from more than 50 different countries to Chinese consumers.

BACK TO THE TOP
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US